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The People's Choice award is a wonderful opportunity for the public to voice their appreciation and support for those businesses with standout service. Nomination for this award is a real achievement and at the same time provides positive exposure and marketing.

The People's Choice Award is nominated by the public and decided by public vote.

There has been an overwhelming response to this category so nominations are now closed. Voting will open on 2 September.

Demonstrate how your organisation, including staff, are proactively involved in your local community, and explain how you determine the areas that you become involved with. (Maximum 1000 words, plus supporting evidence)

• Explain what social initiatives the organisation has adopted related to its own staff and the local or wider community (e.g. training, family friendly work practices, contributions of time or money to the community)
• How does this contribution benefit your organisation?

What the judges are looking for:

• Evidence of community contribution
• Evidence of how this is encouraged and supported

Explain how you adapted or made changes to your business to meet the challenges of the past 3 years. (Maximum of 1000 words plus 2 pages of supporting documents)

• How was your business affected e.g. pandemic/weather/road closures.
• How did you respond?
• How did you meet the needs of employees, customers, community during this time?

What the judges are looking for:

• A positive response to the challenges.
• Recognition of the impact on the wider community.
• Innovation and adaptability.

Demonstrate how your organisation has utilised digital technology throughout your business. (Maximum 1000 words plus supporting evidence)

• Explain how you have applied digital technology for the benefit of customers, staff, suppliers, and business performance.
• Investment in and use of specific technologies and digital innovation
• Evidence of how you have enabled your business through the use of the digital tools, the internet or use of cloud-based technology.

What the judges are looking for:

• Adapting to the environment through the use of technology.
• Innovation through the use of technology.
• Benefits to the business and customers through the use of technology.

Demonstrate how your organisation and its people are actively involved in implementing practices and achieving waste minimisation both within and outside your business. (Maximum 1000 words plus supporting evidence)

• Describe actions your organisation has taken to stop or reduce waste before it is created, or to reuse, repurpose etc.
• Tell us what inspires you to minimise waste in your organisation.
• Provide details of waste types reduced, and volumes, if known.
• Share a waste minimisation success you are most proud of, and a challenge you faced on your waste minimisation journey and how you overcame it.

What the judges are looking for:

• Your ongoing commitment to waste minimisation.
• How you have pro-actively and successfully reduced waste in your business operations and services/products.

Demonstrate how your organisation contributes to tourism and/or hospitality in Hauraki Coromandel

Activities could include; accommodation, activities, events, support industries or similar. (Maximum 1000 words plus supporting evidence).

• Describe your customer experience – explain your process from customer awareness through to bookings and feedback loop. Show how this has enabled you to fine tune and adapt your practices.
• Tell us about your marketing and brand presence – explain how you developed your brand, who your target audience is and how you reach them through your marketing initiatives.
• Provide details of any professional affiliation/registrations.
• Share your successes.

What the judges are looking for:

• A clear understanding of your business and its position and offering within the Hauraki Coromandel tourism industry.
• Evidence of researched and targeted branding and marketing
• Details of successes and how you measure these