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Want to set up business along the Hauraki Rail Trail?                    Hauraki Rail Trail logo

Here’s some more information to help your decision. 

Benefits of a business along the Hauraki Rail Trail

Situated less than 2 hours from Auckland, the Hauraki Rail Trail’s increasing popularity every year has proven to be a dependable tourist and domestic destination, despite COVID 19 and the lack of international visitors. The Hauraki Rail Trail takes full advantage of our outdoor lifestyle, beautiful scenery and is in easy reach of our friendly local towns and facilities.

The numbers

Hauraki Rail Trail Karangahake Gorge

  • Continual year on year increase in visitors since opening. 2017-2018 - 60% increase, 2018-2019 - 29% increase.
  • 117,210 visitors in 2020, an increase of 17% from 2019, even taking into consideration COVID-19 restrictions.
  • $242.50 average spend per cyclist in 2020 with cyclists that live approximately 100-200km away from the trail being the highest spenders.
What business have to say

The Hauraki Rail Trail boosts many businesses in our district and has also been the inspiration behind many new ones. Want some proof? Here are some quotes from businesses already set up along the trail:

"Real estate agents always say it's about "location" and we really hit the jackpot, here at The Falls Retreat.  We are directly opposite Owharoa Falls ( we have an awesome view from our property) surrounded by nature and situated along the Hauraki Rail Trail between Waihi & Paeroa, meaning we have access to all the visitors utilising this part of the Rail Trail ( which we believe is the jewel in the crown!)  As we offer both accommodation and dining options, being based along Hauraki Rail Trail has been of great benefit to our business as we have seen a massive increase in domestic tourism to this area thanks to this now being a major drawcard (which means that even with borders being closed due to COVID19 we have remained busy).”  The Falls Retreat

Being partnered with the Hauraki Rail Trail has given our business increased exposure both nationally and internationally. They are constantly looking at ways to promote local businesses and a pleasure to work with. Valley Tours & Transfers

You can become an approved partner of the Hauraki Rail Trail and benefit from the added exposure and publicity provided not only from over 6000 social media followers and subscribers but also through their website promotions and events. For more information on how to become a partner of the Hauraki Rail Trail contact Diane Drummond, CEO of the Hauraki Rail Trail Charitable Trust. Recent 65% increase in Hauraki Rail Trail Official Partners continues to confirm the value businesses see in being connected to the Trail.
Types of business along the Hauraki Rail Trail

The Hauraki Rail Trail is home to a wide variety of different businesses including accommodation, restaurants, cafes and bars, mineral spas and galleries to name a few. We’d love to hear about your business ideas, maybe that next artisan maker or visitor experience, so get in touch to talk to us.

Next steps

Ready to talk business? We're ready to listen and happy to help! Get the ball rolling and email our Community Development Advisor (Economic) Rebecca Jenks or the CEO of the Hauraki Rail Trail Charitable Trust Diane Drummond about yourHauraki Rail Trail Laughing Potter business idea now.

Something to consider, depending on your location and type of business you may need a consent or license before you start so it's good to get that checked out. Send us an email or call us on (07) 862 8609 or 0800 734 834 (from within district) and ask to speak to a duty planner about your business idea.  This will give you the information you need to help you get started.

About the trail

The now 197km Grade One cycle trail travels from Kaiaua through to Matamata, with an additional leg out to Waihi. The Haruaki Rail Trail provides the ability for multi day journeys full of adventure – award winning small towns show casing boutique shopping, personal, local and friendly service, outstanding native bush and breath taking scenery.  The Hauraki Rail Trail website offers visitors easy visibility to the facilities and businesses along all five stages. Suitable for cyclists of all age groups and fitness levels The Hauraki Rail Trail encourages a rich diversity in visitors looking to explore, dine and stay.

Hauraki Rail Trail