Hauraki District business owners were challenged to find their secret recipe for success at Evolve Hauraki’s Business Bites 1-year anniversary workshop recently.
“It’s great to see you all here tonight”, said Hauraki District Mayor Toby Adams, who forgot to introduce himself as the Mayor. “It hasn’t sunk in yet”, he laughed.
Know your customer
The evening workshop, facilitated by Dr Nick Marsh of NEXT Corporation, highlighted the importance of really understanding your customer. Although he had only recently arrived back in the country, there was no jet lag in his punchy description of customer groups and their ‘motivational drivers and pain points’.
“Understand your customer and know your story. Believe in your gut reaction, it’s your intuition telling you if you are on the right track and to keep going,” said Dr Marsh.
“Then nail your unique value proposition – find out what you do differently. That’s where you will find the magic, your secret sauce.”
Business mentors help you soar
Tony Kane from Te Waka Business Mentors highlighted what a business mentor can do for a growing business. Business Bites’ 2020 challenge is about encouraging businesses to identify one or more things they can do to grow or improve their business next year and joining up for a business mentor may be one of them.
“Grab these new learnings and mentoring opportunities, apply them to your business, network fiercely and find your unique value proposition” said Paeroa Ward Councillor Jo Tilsley, who is also the coordinator of Positive Paeroa.
“We want to meet in one year’s time to share stories of your growth and success!” she encouraged.
Hauraki District growing business opportunities
Mayor Adams said Hauraki is growing which means business opportunities are growing too. “We want to help our businesses be poised for action and ready to seize these opportunities as they arise. Tonight was a perfect vehicle for that. Thank you Evolve Hauraki," he said.
Got an appetite for networking?
Evolve Hauraki is a collaboration between Te Waka, Hauraki District Council, Positive Paeroa, Positively Promoting the Plains and Go Waihi to support and encourage Hauraki businesses to recognise and realise their potential.