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Yesterday, the Think Rural employment campaign kicked off.

It’s a fresh approach to powering up our business community by targeting young people in cities with specialised work skills to consider working and living in the country.

Eighteen Rural districts on board

Think Rural is launching nationwide, with eighteen rural districts signed up to the campaign. Their goal is to contribute towards filling 1,150 jobs in rural areas with young people wanting to experience a new way of life.

The campaign is driven by LGNZ’s Mayors Taskforce for Jobs (MTFJ), with support from the Ministry of Social Development (MSD).

Mayor Toby Adams says he hopes that encouraging young people to Think Rural will attract keen and hardworking new recruits to the area, to help grow local business.

“What’s not to love about Hauraki?” 

“We have everything you need and so much more on your doorstep and we’re still within reach of the cities. Beaches, mountains, trails…..just waiting for you to explore and there’s a constant supply of jobs coming up from growing businesses. With the skill shortages due to COVID 19, we want to support our local businesses to help them thrive”, he said.

Think Rural 3

The grass really is greener

Noa Woolloff, National Programme Manager of MTFJ, is 23 and passionate about getting young people into jobs that give them a new lease on life.

“Young people often think about going overseas to have new experiences, but with the borders closed, we’re highlighting the incredible things New Zealand has to offer – right on their back doorstep. They say the grass is greener, but in this case it actually is. Think Rural will showcase what these towns have to offer – from welcoming communities to interesting jobs and outdoor adventures,” he said.

The rural councils getting behind the Think Rural scheme in the hope of drawing a younger crowd are Ōpōtiki, Ōtorohanga, Central Hawke’s Bay, Chatham Islands, Gore, Ruapehu, Waimate, Westland, Wairoa, Hurunui, Tararua, Grey, Rangitikei, Clutha, Hauraki, Mackenzie and Buller.

Wannabe rural-dwellers can find the right community for them. The site gives info on each participating town and directs people to available jobs.

Think Rural graphic